Bud Light - Bud Light Living Rooms
2017
Under the Bud Light Living campaign, the brand has become the fastest growing beer in the country. To continue to build consumer excitement, in 2017, Bud Light went from creating experiences you can win, to once-in-a-lifetime experiences you can actually book...with Bud Light Living Rooms.
To make these unmatched events a reality we partnered with Live Nation, the UFC, Capcom’s Street Fighter V, and the NFL to create four physical spaces where millennial beer drinkers could experience what they love in the most epic way possible, all for only $100.
Awards:
Silver ~ 2018 Canadian Marketing Awards ~ Food & Beverage
Jason is an ACD art director that joined Rethink Toronto in 2021 after stints at Anomaly and TAXI.
In tandem with his writing partner Marko Pandza, Jason has been recognized at all major award shows (merits count, right?) His work has hit #1 on Reddit as well as being featured on the top 10 list of the most viewed ads on Youtube in 2019. Jason’s work has also been featured on Terry O’Reilly’s Under The Influence podcast twice.
Jason enjoys gardening, fishing and generally being outside. At times Jason questions why he chose a career that takes place indoors.