Case Study
Dosist - Not Available in Canada
2020
Launching U.S. based wellness brand dosist in Canada posed a fundamental challenge. Recreational cannabis in plant form will be legal in 2018, but the brand’s therapeutic cannabis oil-based products won’t. And cannabis advertising is regulated as heavily as tobacco, meaning no product, branding, or health claims. We flipped the script on traditional brand launches with Not Available In Canada: a campaign designed to make Canadians care about a wellness tool they can’t have.
Awards:
Gold ~ 2019 ADCC ~ Interactive ~ Education & Information
Gold ~ 2019 Strategy Awards ~ Cannabis Strategy
Shortlist ~ 2019 Cannes Lions ~ Health & Wellness Tech ~
Integrated Campaign
Shortlist ~ 2019 One Show ~ Integrated Branding
Marketing Campaign of the Year ~ 2018 Canadian Cannabis Awards
Jason is an ACD art director that joined Rethink Toronto in 2021 after stints at Anomaly and TAXI.
In tandem with his writing partner Marko Pandza, Jason has been recognized at all major award shows (merits count, right?) His work has hit #1 on Reddit as well as being featured on the top 10 list of the most viewed ads on Youtube in 2019. Jason’s work has also been featured on Terry O’Reilly’s Under The Influence podcast twice.
Jason enjoys gardening, fishing and generally being outside. At times Jason questions why he chose a career that takes place indoors.