Frito-Lay - Salty Santa
2023

Directed - Mark Zibert

The Drum

Muse by Clio
Ad Age

The holidays are traditionally dominated by sweets like cakes, candy canes, and of course - cookies. Savoury snacks like chips, however, are far from top of mind.

That’s why our latest film for @fritolay_canada tells the story of the man who is forced to eat countless cookies left out for him every December 24th. That’s right, Santa Claus - and this year, he needs a break from cookies.






Jason is an ACD art director that joined Rethink Toronto in 2021 after stints at Anomaly and TAXI.

In tandem with his writing partner Marko Pandza, Jason has been recognized at all major award shows (merits count, right?) His work has hit #1 on Reddit as well as being featured on the top 10 list of the most viewed ads on Youtube in 2019. Jason’s work has also been featured on Terry O’Reilly’s Under The Influence podcast twice.

Jason enjoys gardening, fishing and generally being outside. At times Jason questions why he chose a career that takes place indoors.