Kraft Dinner - Evan Dunfee
2019
Speed walking looks funny, but KD doesn’t care. Neither does Olympic race walker Evan Dunfee.
After the brand discovered that Evan grew up eating KD, Canada’s favourite mac and cheese decided to rally fans around the country’s only speed walker competing in the Tokyo 2020 Games.
Evan got the full “Wheaties” treatment, complete with a signature box of KD and limited line of Evan Dunfee (or ‘ED’) speed walking gear that fans could win on social for posting their own speed walking videos.
Evan ended up taking the bronze medal in the Men’s 50k Event with a final race time of 3 hours, 50 minutes and 59 seconds. KD celebrated his victory by donating 35,059 boxes of mac and cheese to the Richmond, BC Food Bank in Evan’s hometown.
Jason is an ACD art director that joined Rethink Toronto in 2021 after stints at Anomaly and TAXI.
In tandem with his writing partner Marko Pandza, Jason has been recognized at all major award shows (merits count, right?) His work has hit #1 on Reddit as well as being featured on the top 10 list of the most viewed ads on Youtube in 2019. Jason’s work has also been featured on Terry O’Reilly’s Under The Influence podcast twice.
Jason enjoys gardening, fishing and generally being outside. At times Jason questions why he chose a career that takes place indoors.