Awareness video

Kraft Dinner - KD POCALYPSE

In the weeks leading up to the supposed 2012 Mayan Apocalypse, Canadians who tweeted that KD would be their last meal were mailed a free custom wrapped box on us. The buzz quickly spread beyond Twitter to other social platforms and even made the news.


Gold ~ 2013 Marketing Awards ~ Digital Websites/Microsites: Advertising

Silver ~ 2013 AToMIC Awards ~ Best Transmedia

Winner ~ 2013 Applied Arts Interactive ~ Consumer Packaged Goods

Winner ~ 2013 Applied Arts Interactive ~ Integrated Campaign

Winner ~ 2013 Applied Arts Interactive ~ Online Video

Silver ~ 2013 CMA Awards ~ Consumer Products : Food & Beverage

Short list ~ 2013 Clio Awards ~ Direct: Mixed campaign

Jason is an ACD art director that joined Rethink Toronto in 2021 after stints at Anomaly and TAXI.

In tandem with his writing partner Marko Pandza, Jason has been recognized at all major award shows (merits count, right?) His work has hit #1 on Reddit as well as being featured on the top 10 list of the most viewed ads on Youtube in 2019. Jason’s work has also been featured on Terry O’Reilly’s Under The Influence podcast twice.

Jason enjoys gardening, fishing and generally being outside. At times Jason questions why he chose a career that takes place indoors.