Kraft Peanut Butter - Cheerbuds

The Tokyo 2020 Olympics were set to be strangely quiet thanks to COVID-19. No fans. No cheering. For the first time ever, athletes would be deprived of the cheers that help them achieve greatness.

Kraft Peanut Butter stands for sticking together, so we partnered with Team Canada to give the entire country a way to send their cheers right to our athletes' ears.

Canadian Olympians received custom bluetooth earbuds that gave them access to their own personal Soundcloud playlist featuring cheers recorded by real fans. Before, during and aftr key events, fans were driven to a microsite where they recorded their cheers, chants and personal messages of support for the athletes. Playlists were updated in real time, ensuring the athletes' earbuds played relevant and timely cheers when they needed to hear them the most.


2021 Applied Arts Awards - Experimental - Single

Jason is an ACD art director that joined Rethink Toronto in 2021 after stints at Anomaly and TAXI.

In tandem with his writing partner Marko Pandza, Jason has been recognized at all major award shows (merits count, right?) His work has hit #1 on Reddit as well as being featured on the top 10 list of the most viewed ads on Youtube in 2019. Jason’s work has also been featured on Terry O’Reilly’s Under The Influence podcast twice.

Jason enjoys gardening, fishing and generally being outside. At times Jason questions why he chose a career that takes place indoors.