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Brand activation

Threadless T-shirt designs

Nabob - Save The Pumpkins

Pumpkin spice season is bigger than ever. And this year, the one that started it all – the pumpkin spice latte – is using real pumpkins for the first time. But not everyone’s happy about the return of the PSL, especially the pumpkins.

Nabob believes in great tasting, quality coffee without the added frills, so to remind Canadians that they’ve been pumpkin-spice free since 1896, we’re extending the Respect the Bean campaign to give fed-up pumpkins a voice.

Jason is an ACD art director that joined Rethink Toronto in 2021 after stints at Anomaly and TAXI.

In tandem with his writing partner Marko Pandza, Jason has been recognized at all major award shows (merits count, right?) His work has hit #1 on Reddit as well as being featured on the top 10 list of the most viewed ads on Youtube in 2019. Jason’s work has also been featured on Terry O’Reilly’s Under The Influence podcast twice.

Jason enjoys gardening, fishing and generally being outside. At times Jason questions why he chose a career that takes place indoors.