Jason Kerr



Case Study




OLV - In Case You Forgot




OLV - It's Edible



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Social - Global Marijuana March




OOH







Oh Henry! - 4:25
2019

Under The Influence with Terry O'Reilly ~ S9E09 ~(18:15)
#1 trending topic on R/funny which has a 20m subscriber base
City News Toronto
CTV News
Herb.co
The Globe And Mail
Trend Hunter
CBC


 Oh Henry! is the #1 chocolate bar millennial males in Canada turn to when they're hungry. And with the approaching national legalization of marijuana in Canada, Oh Henry! knew there would soon be a lot more hungry Canadians out there. Because hey, when people get high, they get hungry.

So we created Oh Henry! 4:25, a brand new bar specially formulated for the intense hunger that hits 5 minutes after 4:20.


Awards:

Gold ~ 2019 Clio Awards ~ Public Relations ~ Product Launch

Graphite Pencil ~ 2019 D&AD Awards ~ Direct Product & Service

Wood Pencil ~ 2019 D&AD Awards ~ Direct Acquisition & Retention

Gold ~ 2018 London International Awards ~ The NEW: Product Innovation

Shortlist ~ 2019 One Show ~ Innovation in Integrated Branding

Shortlist ~ 2019 One Show ~ Innovation in Direct Marketing

Shortlist ~ 2019 One Show ~ Physical Product

Shortlist ~ 2019 Cannes Lions ~ Direct ~ Launch / Re-launch

Shortlist ~ 2019 Cannes Lions ~ Direct ~ Single-market Campaign

Shortlist ~ 2019 Cannes Lions ~ Direct ~ Social Behaviour & Cultural 

Winner ~ 2019 Communication Arts - Advertising ~ Posters

Winner ~ 2019 Shorty Awards ~ Best Influencer & Celebrity Youtube Campaign

Winner ~ 2019 Shorty Awards ~ Best in Food & Beverage

Silver ~ 2019 Epica Awards ~ Confectionery & Snacks

Bronze ~ 2019 Epica Awards ~ Topical and Real-Time Advertising

Gold ~ 2019 Marketing Awards ~ Direct - Best in Direct

Gold ~ 2019 Marketing Awards ~ Integrated Campaign

Gold ~ 2019 AToMiC Awards ~ AToMiC Idea

Gold ~ 2019 AToMiC Awards ~ Best Experiential Engagement

Silver ~ 2019 Effie Canada ~ Carpe Diem Products & Services

Bronze ~ 2019 Effie Canada ~ Packaged Food

Winner ~ 2019 Youtube Works Awards ~ Best Integrated Campaign

Gold ~ 2020 WARC Media Awards ~ POE Special Award

Silver ~ 2019 Strategy Awards ~ Evolution Strategy: Keeping it Fresh

Bronze ~ 2019 Strategy Awards ~ Game Changer

Winner ~ 2019 Strategy Magazine AOY ~ Media Campaign of the Year

Bronze ~ 2019 Jay Chiat Awards ~ Connection Strategy

Winner ~ 2018 Applied Arts Advertising ~ Advertising/Non-Traditional

Silver ~ 2019 ADCC ~ Creative Effectiveness in Advertising

Silver ~ 2018 ADCC ~ Public relations, stunt/event

Silver ~ 2018 ADCC ~ Promo, Promo, single

Gold ~ 2019 Media Innovation Awards ~ Best Media Insights ~
Best Disruption

Silver ~ 2019 Media Innovation Awards ~ Best Media Insights ~
Best Launch/Relaunch

Silver ~ 2019 Media Innovation Awards ~ Best Use of Media ~
Best in Experiential/Special Event/Stunts ~ Budget Over $100,000

Silver ~ 2019 Media Innovation Awards ~ Best Use of Media ~
Best Integrated Campaign ~ Budget Over $250,000

Bronze ~ 2019 Media Innovation Awards ~ Best Use of Digital ~
Best in Social Media

Gold ~ 2019 Shopper Innovation Awards ~ Targeting

Silver ~ 2019 Shopper Innovation Awards ~ Brand New

Gold ~ 2019 Canadian Marketing Awards ~ Food & Beverage ~
Brand Building

Gold ~ 2019 Canadian Marketing Awards ~ Food & Beverage ~ Engagement

Gold ~ 2019 Festival of Media Global ~ Best Launch Campaign

Bronze ~ 2019 Festival of Media Global ~ Best Influencer Campaign

Winner ~ 2019 Festival of Media North America ~ Best Launch Campaign

Bronze ~ 2019 Festival of Media Global ~
Best Use of Traditional or Ambient Media

Winner ~ 2019 Global Sabre Award ~ Top 40 Global Campaign

Winner ~ 2019 Sabre Awards North America ~ Best Canadian Campaign

Shortlist ~ 2019 Sabre Awards North America ~
Platinum Sabre Award for Best in Show



Jason is an ACD art director that joined Rethink Toronto in 2021 after stints at Anomaly and TAXI.

In tandem with his writing partner Marko Pandza, Jason has been recognized at all major award shows (merits count, right?) His work has hit #1 on Reddit as well as being featured on the top 10 list of the most viewed ads on Youtube in 2019. Jason’s work has also been featured on Terry O’Reilly’s Under The Influence podcast twice.

Jason enjoys gardening, fishing and generally being outside. At times Jason questions why he chose a career that takes place indoors.