Case Study
OLV - In Case You Forgot
OLV - It's Edible
‘
Social - Global Marijuana March
OOH
2019
Under The Influence with Terry O'Reilly ~ S9E09 ~(18:15)
#1 trending topic on R/funny which has a 20m subscriber base
City News Toronto
CTV News
Herb.co
The Globe And Mail
Trend Hunter
CBC
So we created Oh Henry! 4:25, a brand new bar specially formulated for the intense hunger that hits 5 minutes after 4:20.
Awards:
Gold ~ 2019 Clio Awards ~ Public Relations ~ Product Launch
Graphite Pencil ~ 2019 D&AD Awards ~ Direct Product & Service
Wood Pencil ~ 2019 D&AD Awards ~ Direct Acquisition & Retention
Gold ~ 2018 London International Awards ~ The NEW: Product Innovation
Shortlist ~ 2019 One Show ~ Innovation in Integrated Branding
Shortlist ~ 2019 One Show ~ Innovation in Direct Marketing
Shortlist ~ 2019 One Show ~ Physical Product
Shortlist ~ 2019 Cannes Lions ~ Direct ~ Launch / Re-launch
Shortlist ~ 2019 Cannes Lions ~ Direct ~ Single-market Campaign
Shortlist ~ 2019 Cannes Lions ~ Direct ~ Social Behaviour & Cultural
Winner ~ 2019 Communication Arts - Advertising ~ Posters
Winner ~ 2019 Shorty Awards ~ Best Influencer & Celebrity Youtube Campaign
Winner ~ 2019 Shorty Awards ~ Best in Food & Beverage
Silver ~ 2019 Epica Awards ~ Confectionery & Snacks
Bronze ~ 2019 Epica Awards ~ Topical and Real-Time Advertising
Gold ~ 2019 Marketing Awards ~ Direct - Best in Direct
Gold ~ 2019 Marketing Awards ~ Integrated Campaign
Gold ~ 2019 AToMiC Awards ~ AToMiC Idea
Gold ~ 2019 AToMiC Awards ~ Best Experiential Engagement
Silver ~ 2019 Effie Canada ~ Carpe Diem Products & Services
Bronze ~ 2019 Effie Canada ~ Packaged Food
Winner ~ 2019 Youtube Works Awards ~ Best Integrated Campaign
Gold ~ 2020 WARC Media Awards ~ POE Special Award
Silver ~ 2019 Strategy Awards ~ Evolution Strategy: Keeping it Fresh
Bronze ~ 2019 Strategy Awards ~ Game Changer
Winner ~ 2019 Strategy Magazine AOY ~ Media Campaign of the Year
Bronze ~ 2019 Jay Chiat Awards ~ Connection Strategy
Winner ~ 2018 Applied Arts Advertising ~ Advertising/Non-Traditional
Silver ~ 2019 ADCC ~ Creative Effectiveness in Advertising
Silver ~ 2018 ADCC ~ Public relations, stunt/event
Silver ~ 2018 ADCC ~ Promo, Promo, single
Gold ~ 2019 Media Innovation Awards ~ Best Media Insights ~
Best Disruption
Silver ~ 2019 Media Innovation Awards ~ Best Media Insights ~
Best Launch/Relaunch
Silver ~ 2019 Media Innovation Awards ~ Best Use of Media ~
Best in Experiential/Special Event/Stunts ~ Budget Over $100,000
Silver ~ 2019 Media Innovation Awards ~ Best Use of Media ~
Best Integrated Campaign ~ Budget Over $250,000
Bronze ~ 2019 Media Innovation Awards ~ Best Use of Digital ~
Best in Social Media
Gold ~ 2019 Shopper Innovation Awards ~ Targeting
Silver ~ 2019 Shopper Innovation Awards ~ Brand New
Gold ~ 2019 Canadian Marketing Awards ~ Food & Beverage ~
Brand Building
Gold ~ 2019 Canadian Marketing Awards ~ Food & Beverage ~ Engagement
Gold ~ 2019 Festival of Media Global ~ Best Launch Campaign
Bronze ~ 2019 Festival of Media Global ~ Best Influencer Campaign
Winner ~ 2019 Festival of Media North America ~ Best Launch Campaign
Bronze ~ 2019 Festival of Media Global ~
Best Use of Traditional or Ambient Media
Winner ~ 2019 Global Sabre Award ~ Top 40 Global Campaign
Winner ~ 2019 Sabre Awards North America ~ Best Canadian Campaign
Shortlist ~ 2019 Sabre Awards North America ~
Platinum Sabre Award for Best in Show