Case Study

Oh Henry! 4:25 - Instagram Dispensary

Canada may have legalized cannabis, but it also created some new restrictions. In parts of the country, it’s illegal for stores to sell anything associated with cannabis. That includes words like bud, weed, and 4:20. Bad news for Oh Henry! 4:25, the bar designed for the hunger that hits 5 minutes after 4:20.

We needed a way to get our bar into people’s hands in places where the bar wasn’t available on shelves. So we created our own legal black market, turning our biggest fans into officially licensed dealers, each with their own functioning 4:25 Instagram Dispensaries.

Jason is an ACD art director that joined Rethink Toronto in 2021 after stints at Anomaly and TAXI.

In tandem with his writing partner Marko Pandza, Jason has been recognized at all major award shows (merits count, right?) His work has hit #1 on Reddit as well as being featured on the top 10 list of the most viewed ads on Youtube in 2019. Jason’s work has also been featured on Terry O’Reilly’s Under The Influence podcast twice.

Jason enjoys gardening, fishing and generally being outside. At times Jason questions why he chose a career that takes place indoors.