Ontario - The Rabbit Hole

Directed - Mark Zibert

When faced with a medical question or concern, people often turn to Google. That can lead them down an Internet rabbit hole, leaving them with more questions, worries, and even ailments than they started with. 

The Ontario government wanted to help people stop searching, and start connecting to under-utilized care options within the healthcare system. So we sent a character with one of the most commonly Googled ailments straight down the Internet rabbit hole.


2023 Applied Arts - Video, Any Length - Series

Jason is an ACD art director that joined Rethink Toronto in 2021 after stints at Anomaly and TAXI.

In tandem with his writing partner Marko Pandza, Jason has been recognized at all major award shows (merits count, right?) His work has hit #1 on Reddit as well as being featured on the top 10 list of the most viewed ads on Youtube in 2019. Jason’s work has also been featured on Terry O’Reilly’s Under The Influence podcast twice.

Jason enjoys gardening, fishing and generally being outside. At times Jason questions why he chose a career that takes place indoors.