Broadcast & OLV - Spud Duds :30

Broadcast & OLV - Dull as Dirt :15

OLV & Social - Read my lips :15

OLV & Social - Hands up :15

Reese’s Popped Mix - Chips Suck

The last thing hockey fans are thinking about when they’re watching hockey is changing up their go-to snack: chips. We had to make them realize that eating handful after handful of the same old salty snack is the most boring part of the sport they love.

So we went head to head with our biggest competition (*cough* Lay’s), partnering with the NHL all season long to create an exciting way to upgrade your snack, live during each and every game.


Bronze ~ 2020 Atomic Awards ~ Best Broadcast Engagement

Jason is an ACD art director that joined Rethink Toronto in 2021 after stints at Anomaly and TAXI.

In tandem with his writing partner Marko Pandza, Jason has been recognized at all major award shows (merits count, right?) His work has hit #1 on Reddit as well as being featured on the top 10 list of the most viewed ads on Youtube in 2019. Jason’s work has also been featured on Terry O’Reilly’s Under The Influence podcast twice.

Jason enjoys gardening, fishing and generally being outside. At times Jason questions why he chose a career that takes place indoors.