OLV - :30
Reese’s - Unwrapped
2021
Ad Age
Adweek
The Drum
A lot of people think advertising is garbage. In this case, they would be 100% right.
Reese’s is so iconic, even the wrapper instantly reminds you of peanut butter cups. So instead of focusing on packaging, branding or even the product itself, we ran a campaign focused entirely on a piece of Reese’s people normally throw away.
Jason is an ACD art director that joined Rethink Toronto in 2021 after stints at Anomaly and TAXI.
In tandem with his writing partner Marko Pandza, Jason has been recognized at all major award shows (merits count, right?) His work has hit #1 on Reddit as well as being featured on the top 10 list of the most viewed ads on Youtube in 2019. Jason’s work has also been featured on Terry O’Reilly’s Under The Influence podcast twice.
Jason enjoys gardening, fishing and generally being outside. At times Jason questions why he chose a career that takes place indoors.