Case Study

Reese Mix - Breakaway Bowl

The last thing hockey fans are thinking about when habitually munching chips and watching the game is a new snack they've never heard of. So to get them thinking about breaking their gametime snack routine, we partnered with the NHL to create a bowl that literally connects Reese Mix to the moment the puck drops.


Silver ~ 2018 ADCC ~ Interactive Miscellaneous

Bronze ~ 2019 Shopper Innovation Awards ~ Tech breakthrough

Jason is an ACD art director that joined Rethink Toronto in 2021 after stints at Anomaly and TAXI.

In tandem with his writing partner Marko Pandza, Jason has been recognized at all major award shows (merits count, right?) His work has hit #1 on Reddit as well as being featured on the top 10 list of the most viewed ads on Youtube in 2019. Jason’s work has also been featured on Terry O’Reilly’s Under The Influence podcast twice.

Jason enjoys gardening, fishing and generally being outside. At times Jason questions why he chose a career that takes place indoors.