Case Study
The Movie
Streamed on Crave TV
Full page newspaper
Contextual digital ads
Media integration
2019
Under The Influence with Terry O'Reilly ~ S9E13 ~ (17:37)
Youtube Canada's 10 most viewed ads of 2019
Toronto Star
When we discovered Reese cups were organically being made the star of hundreds of ASMR videos, we had an opportunity to do something special. We knew we weren’t creating the first branded ASMR video. So we set out to create the last one.
Introducing Reese The Movie: A Movie About Reese...An ASMR Experience. An original feature length film that brings 5 of YouTube’s favourite ASMRtists together for the first time, shot by famed Hollywood veteran cinematographer André Turp.
Awards:
Bronze ~ 2021 ADCC ~ Branded Content
Gold ~ 2020 Atomic Awards ~ Brand Content
Silver ~ 2020 Marketing Awards ~ Influencer/Talent Marketing
Silver ~ 2020 Marketing Awards ~ Branded Content
Gold ~ 2020 Canadian Marketing Awards ~ Food and Beverage ~
Business Impact
Silver ~ 2020 Canadian Marketing Awards ~ Food and Beverage ~
Brand Building
Silver ~ 2020 Canadian Marketing Awards ~ Food and Beverage ~ Innovative Media
Gold ~ 2019 Media Innovation Awards ~ Best Use of Content ~
Best in Branded Content
Gold ~ 2019 Media Innovation Awards ~ Products and Services ~
Best in Consumer Goods
Silver ~ 2019 Media Innovation Awards ~ Best Use of Media ~
Best in Video
Bronze ~ 2019 Media Innovation Awards ~ Best Media Insights ~
Best Media Disruption
Highly Commended ~ 2019 Festival of Media North America Awards ~
Best Branded Content Led by Digital Channels
Silver ~ 2020 Festival of Media Global Awards ~ Best Branded Content